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Naming Law Firms Branding And Logos

Legal consultant Robert Denney said there is more to branding than just a new name or logo. When considering a name change or general marketing, midsize firms need to consider how they want to be seen, he said.

Denney said midsize firms do look to the biggest firms for strategies in marketing including name shortening, but that they should focus on their practice areas.

"The biggest thing is do not try to be all things to all people. Carefully select areas of the practice that are strong and constantly market those areas to very targeted audiences," Denney said.

Abogados February 20, 2007 08:10 PM | Preguntas Para Abogados