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Law Firm Advertising and Marketing Budgets

Larry Bodine Law Marketing - Research by BTI Consulting Group in Boston:

* Among AmLaw 200 firms, the average budget was 2.5 percent of revenue in 2005, an increase from 2.3 percent in 2003. That worked out to an average $3.1 million. At AmLaw 100 firms, it was 2.2 percent, up from 2 percent in 2003; that corresponded to an average $9 million.

* AmLaw 100 firms dedicate nearly $56,500 per equity partner to the marketing budget. For AmLaw 200 firms that number is $33,000+ per equity partner.

* According to the survey, in 2005 law firms had 31.9 attorneys per full-time marketer in AmLaw 100 firms and 35.5 attorneys per full-time marketer at AmLaw 200 firms. Put another way, AmLaw 100 firms averaged 8.7 partners per full-time marketer and AmLaw 200 firms averaged 13 partners per full-time marketer.

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Abogados February 28, 2007 09:39 AM | Preguntas Para Abogados