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State of Florida Attorney Advertising Print Radio TV

Florida Attorney Advertising - Law.com - Thinking of airing a television or radio ad to generate legal clientele? Lawyers will have to clear it with The Florida Bar -- 15 days before it hits the airwaves. This is just one of the new rules regulating attorney advertising that the Florida Supreme Court adopted Thursday based on Bar recommendations.

In print and radio and TV ads, a lawyer can voluntarily send a script or description of visuals prior to their creation to ensure compliance with the rules.

The rules state that the laws governing broadcast ads are more stringent than those regarding print media because of the sheer number of viewers ads can reach. In addition, the rules cite the inability of the Bar to monitor the airwaves and the fact that the viewer is the passive party in getting this information.

In addition, all out-of-state lawyers who wish to advertise in Florida must be subjected to the same rules that govern Florida's lawyers.

Abogados February 20, 2007 08:27 PM | Preguntas Para Abogados