Abogados de Inmigracion

That's why Ascend Gaming Group organized the inaugural Hispanic Gaming Summit. Everyone knows casinos constantly market themselves and Las Vegas. A growing part of that promotion will target the Hispanic community here and south of the border. They are the fastest growing segment of the local population and rank number three as the most popular international guest to visit Nevada.

More properties will target more of their budget toward attracting Latino visitors. Hispanic tourists like Hiromi Yesaki who likes to come to Las Vegas for a vacation. Her family likes Paris. Not Paris, France but Paris, in Las Vegas.

Last year, 2.6 million Hispanic visitors, spent almost $2 billion in non-gaming revenue here.

"One of the myths about the Hispanic market is that they are at the low end of the economic scale," said Charles Harrison, gaming summit organizer.

Harrison helped organize the first Hispanic gaming summit to dispel the myth and open the eyes of casino marketing divisions along with their wallets.

"They have to understand what is the best method to get their message across. Is it going to be television? Is it going to be radio? Is it going to be across the Internet with doing an e-mail blast?"

From the looks of the summit, casino properties want to learn how to reach the community. As the Latino buying power grows, people like Yesaki will become a coveted way to increase an already growing visitor base in Las Vegas.