« For Home Mortgage Loans | Latino Lawyers | Las Vegas Targets Hispanic Market Tourism »
U.S. Hispanic Media Market
U.S. Hispanic Media Market: Projections to 2010 - Advertisers' efforts to reach Hispanic consumers are becoming more targeted, and language is a major factor, according to a new U.S. Hispanic Media Market: Projections to 2010 report issued by HispanTelligence®, the research division of Hispanic Business Inc.
Advertisers spent more than $3.3 billion to market products to U.S. Hispanics in 2005, a 6.8 percent increase from 2004.
While traditionally Spanish-language advertising was used to reach Hispanics, new data indicate second- and third-generation Hispanics tend to favor English.
As a result, ad spending growth in some sectors of the U.S. Hispanic market is slowing as advertisers debate which Hispanic demographic to target.
Abogados August 9, 2006 06:39 PM | Hipotecas | Preguntas Para Abogados
