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The Legal Marketing Association (LMA) is a not-for-profit organization dedicated to serving the needs and maintaining the professional standards of the men and women involved in marketing within the legal profession.
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The Hispanic National Bar Association (HNBA) is a non-profit, national association representing the interests of over 27,000 Hispanic American attorneys, judges, law professors, law graduates, law students, legal administrators, and legal assistants or paralegals in the United States and Puerto Rico.
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Spanish Lawyer Marketing - More than one-in-two Latinos (56%) goes online, a lower rate than among non-Hispanic whites (71%) and non-Hispanic blacks (60%).
Several socio-economic characteristics that are often intertwined, including low levels of education and limited English ability, largely explain the gap in internet use between Hispanics and non-Hispanics.
78% of Latinos who are English-dominant and 76% of bilingual Latinos use the internet, compared with 32% of Spanish-dominant Hispanic adults
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Abogados Hispanos - ¿Qué debo esperar
cuando contrato a un abogado? ¿Usted está contratando a un abogado para
que sea su defensor o consejero? Usted debe esperar que su abogado haga
lo siguiente:
Los Abogados por Internet - Casi tres de cada cuatro hispanos no usuarios del Internet y que hablan bastante bien el español (71%) dicen que el contenido online en español es muy importante. Más de la mitad de todos los hispanos no usuarios del Internet (56%) dicen que la falta de contenido online en español es una razón para no usar Internet. Fuente: comScore Media Metrix. Marketing para Despachos de Abogados
Hispanic Internet Population Reaches Record Number in February 2009
May 2009 - comScore, a leader in measuring the digital world, released a report on the U.S. Hispanic Internet market, finding that the Hispanic online population reached a record 20.3 million visitors in February 2009, representing 11% of the total U.S. online market. During the past year, the growth of the U.S Hispanic Internet audience outpaced that of the total U.S. online population in terms of number of visitors, time spent and pages consumed, as Hispanic online adoption and engagement accelerated.
The U.S. Hispanic online population reached 20.3 million visitors in February 2009, an increase of 6% from the previous year. Hispanic Internet users also exhibited a surge in online engagement, including strong increases in time spent and pages consumed. The total amount of time spent online by Hispanics increased 6.9% in 2009 (3.9x faster than the total U.S. online population), while total pages consumed grew 6% (3.6x faster than the total U.S. population).
May 2007 - Researchers at the Association of Hispanic Advertising Agencies 22nd semi-annual conference confirmed that 13.9 million "Hispanic Adults" are indeed online and of those 8.5 million have broadband.
April 2006 - 15.7 million U.S. Hispanics accessed the internet in 2005. By 2010, the U.S. Hispanic market is projected to have over 20.9 million internet users.
July 2005 - U.S. Hispanics with Internet access at home are rapidly adopting broadband, with half of online Hispanics going online over high-speed connections at home, according to the third annual AOL/Roper U.S. Hispanic Cyber study. That's on par to the share of the general online population with broadband at home, and comes despite the fact that Hispanics are relatively newer to the Internet.
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August 2006 - The United States Departments of Justice and Homeland Security announced today additional resources to enhance the enforcement of immigration laws and border security along the Southwest border.
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